Desensitisation - The theory that repeated exposure to something shocking such as violence will lead an audience to be less affected by it.
"Yet, no matter how well-intentioned, the frequent broadcasting of the brutal images of war may bring about a progressive desensitisation and brutalisation of those viewing them." John Peacock The Independent.
An idea formulated by Jo and Berkowitz in 1967, which was then later revised in 1994. The revised formulation of this theory focused on the belief that media violence might prime thoughts of aggressive behavior and, consequently, make actual aggressive behavior more likely.
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